Our Objective

At SAN Sound, we’re pushing beyond the physical limits of audio to a realm where created experiences and reality are indistinguishable. We design spatial in-ear headphones for those who demand more from sound, from competitive gamers and audio professionals to everyday dreamers.

20 years
|
Founding Engineer of beats by dre
|
proprietary drivers
|
Holographic Audio
|
20 years
|
Founding Engineer of beats by dre
|
proprietary drivers
|
Holographic Audio
|

OUR SECRET RECIPE

Two decades of relentlessly pursuing the impossible audio experience. David "DL" Leung, the founding engineer and “Golden Ear” of Beats by Dre, who largely created the consumer headphone market, has now done the unimaginable with SANWEAR and SANWEAR-GT — the first earbuds to deliver impossible sound using a single audio engine.

SANWEAR sets a new standard in audio performance that was once thought unachievable.

David Leung CEO at SAN Sound working on his headphone creations at his desk
EVOLUTION

BUILDING IN PUBLIC

At SAN, we’re pushing beyond the physical limits of audio to a realm where created experiences and reality are indistinguishable. We design spatial in-ear headphones for those who demand more from sound, from competitive gamers and audio professionals to everyday dreamers.

We strive to create an emotional, sensory experience that transforms listening into a living adventure. By merging sound with precision engineering, we invite our users to explore fantastical realms and rediscover the art of sound.

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In 2021, we set out to build a listener-led collective — bringing audio creators, gamers, and everyday listeners together. They asked for a truly versatile device, so we co-built it with them, from first idea to prototype to final design. Their feedback shaped every decision.

To connect on a deep level and give everyone a direct hand in the product experience, we embraced new digital ownership technology to connect with our collective. Each member received a free digital version of our product, redeemable for the physical SANWEAR, enabling participation from anywhere while protecting their privacy. As the physical and digital worlds converge, this approach lets us create together without borders and ensures the community is part of every stage.

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In March 2023, we opened prototyping to the public. We shipped hundreds of SANWEAR Test Type earbud units to 22 countries across three testing phases. The community also chose which creators, producers, and gamers should test, and their notes drove every refinement.

Now SAN is in over 50 countries and we're just getting started.

We've built an interactive ecosystem that expands what audio experiences can do for you. Win more because you can hear every detail, feel goosebumps from your music, or hear movies like you’re at an IMAX experience. We’ve made something you can step into effortlessly. This is about expanding your audio experience to places it’s never been before, and in the process, transforming how you game, create, and live.

Our community has been the heart of this revolution.